Is Your Coffee Lifting Your Brand—or Quietly Diluting It?

2-minute diagnostic quiz → instant score + plan

A wide, elegant office lounge with a modern espresso machine on a marble counter, glass mugs filled with rich coffee, and diverse professionals in business attire enjoying a tasting session. The setting is bright, with gold accents and lush green plants, evoking a sense of luxury and sophistication.

Guests don’t complain—they just don’t return. A flat espresso, a bitter batch brew, or “okay” flavor turns 5-star moments into 4-star reviews and lost upcharges.

Over half of U.S. coffee consumption is specialty—your guests already know what “good” tastes like. If your cup misses, they notice.

A close-up of a hand pouring freshly brewed coffee into a glass mug on a polished boardroom table, with a blurred background of a team in discussion. The scene highlights the role of coffee in fostering collaboration and productivity in a professional environment.

What You’ll Get (in 2 minutes)

  • Brand-fit score (taste + aroma + presentation)

  • Roast & recipe risk flags (burnt, sour, watery)

  • Action plan: re-dial, retrain, or replace

  • Bonus: “How to Taste for Burnt Coffee (Like a Pro)” checklist

Who We Serve

South Florida Focus

Hotels • Cafés • Restaurants • Coworking & Offices • Boutique Retail
(Miami, Miami Beach, Coral Gables, Wynwood, Doral, Fort Lauderdale, West Palm)

Roasted and delivered from Florida. On-site tastings available.

Packages Built for Operators

1) Wholesale Beans (House & Signature)

  • Profiles: Traditional Colombian (Caturra/Castillo), Pink Bourbon, Geisha, Natural Tolima

  • Dial-in support: espresso + filter recipes, water & grinder guidance

2) Drip Coffee (Ready-to-Go)

  • Single-serve drips for rooms, meetings & amenities

  • Zero gear needed; pour-over quality anywhere

3) Training & Menu Fix

  • Espresso re-dial + workflow tune-up

  • Sensory coaching for staff (60–90 min)

A flat lay of a branded quiz booklet, a gold pen, and a cup of artisan coffee on a textured linen surface. The arrangement is meticulously styled, with soft shadows and a muted color palette, conveying a sense of exclusivity and attention to detail.

Why 2 22 Works for Brands

  • Colombian craft, no gimmicks. Handpicked, small-batch roasts crafted for clarity, sweetness, and consistency.

  • Brand alignment, not just beans. We tune roast, recipe, and service touchpoints to your experience.

  • Fast, local, accountable. South Florida delivery windows, training on site, and tasting before switching.

Built by Baristas and Brand Builders Who’ve Fixed Overroasted Menus

Mauricio Romero – Two-time Colombian National Barista Champion
Has judged, trained and fixed espresso menus across Colombia, China and Europe. If your coffee’s burnt, he’ll tell you — and help you fix it.

Germán Ribero – Brand strategist and coffee business consultant
Has helped cafés, hotels and concept restaurants align their coffee offer with their brand — and grow their revenue doing it.

As Featured In

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How the Program Onboards

  • Take the quiz → get your score + action plan

  • Taste with us (onsite or virtual kit)

  • Pilot (bean swap or drips in 1 location/shift)

  • Full rollout (menu + training + reorder cadence)

Do you deliver and install?

We support grinder/water spec, and can recommend equipment partners.

Minimums?

Flexible pilots; scale pricing available.

Contracts?

Month-to-month to start; wholesale terms at rollout.

Training?

Yes—barista workflow, sensory, and hospitality touchpoints.

In 2025, over 55% of U.S. coffee consumption is specialty.
That means your customers know what a good cup tastes like — and they’re silently comparing yours to the café down the block.

This quiz helps you answer one urgent question:
“Is our coffee really as good as we think — or is it costing us loyalty and perception?”

2 22

CAFE DE COLOMBIA

COMPANY

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