A wide, elegant office lounge with a modern espresso machine on a marble counter, glass mugs filled with rich coffee, and diverse professionals in business attire enjoying a tasting session. The setting is bright, with gold accents and lush green plants, evoking a sense of luxury and sophistication.

Is Your Coffee Burnt, Bland or Just… Off?

Take the Quiz and Find Out if It’s Hurting Your Brand.

Thousands of cafés, hotels, and restaurants unknowingly serve coffee that doesn’t reflect their standards.

This 2-minute quiz shows you if your coffee is actually aligned with your brand experience — or quietly working against it.

Is Your Coffee Helping or Hurting Your Business?

A close-up of a hand pouring freshly brewed coffee into a glass mug on a polished boardroom table, with a blurred background of a team in discussion. The scene highlights the role of coffee in fostering collaboration and productivity in a professional environment.

A Bad Espresso Isn’t Just Bad Coffee — It’s Bad Business

Guests won’t always say “this coffee sucks.”
They’ll just stop coming back.
Or leave a 4-star review instead of 5.
Or skip the $4 upcharge.

The worst part? Most operators don’t even realize their coffee is the weakest part of the brand.

This quiz reveals the truth.

Based on 20+ years of barista and sensory training, it flags red flags in how you select, prepare and present your coffee — and gives you actionable steps to fix it.

This Quiz Is for You If…

  • You serve coffee at your hotel, café, restaurant or coworking — but aren’t sure how it scores on taste or aroma.

  • You’ve gotten vague complaints like “the coffee’s too strong” or “too bitter” — but don’t know how to fix it.

  • You’re rebranding, expanding, or trying to upscale your offering and want your coffee to match.

  • You rely on a distributor but don’t know the origin, roast level, or recipe behind your current coffee.

  • You want coffee that aligns with your experience, not just fills a cup.

A flat lay of a branded quiz booklet, a gold pen, and a cup of artisan coffee on a textured linen surface. The arrangement is meticulously styled, with soft shadows and a muted color palette, conveying a sense of exclusivity and attention to detail.

What You’ll Get in 2 Minutes

  • A diagnosis of your current coffee’s sensory and branding impact

  • A flavor and roast-level risk assessment

  • A brand alignment score

  • Expert recommendations based on your answers

  • A free checklist: How to Taste for Burnt Coffee (Like a Pro)

Built by Baristas and Brand Builders Who’ve Fixed Overroasted Menus

Mauricio Romero – Two-time Colombian National Barista Champion
Has judged, trained and fixed espresso menus across Colombia, China and Europe. If your coffee’s burnt, he’ll tell you — and help you fix it.

Germán Ribero – Brand strategist and coffee business consultant
Has helped cafés, hotels and concept restaurants align their coffee offer with their brand — and grow their revenue doing it.

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Because “Decent Coffee” Doesn’t Cut It Anymore

In 2025, over 55% of U.S. coffee consumption is specialty.
That means your customers know what a good cup tastes like — and they’re silently comparing yours to the café down the block.

This quiz helps you answer one urgent question:
“Is our coffee really as good as we think — or is it costing us loyalty and perception?”

Ready to Elevate Your Coffee Standards?

Executives toasting coffee in a sunlit boardroom with a city view

Let’s Find Out What Your Coffee’s Really Saying About You

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