FRESH OR NOTHING

Coffee to create. Truth to change.

2·22 is Colombian tinto, done right—chocolate, red fruits, panela—no smoke, no shaky hands.

Your first sip isn’t a drink; it’s a morning ritual to focus, create, and quietly defy the usual order.

CHECK OUR COFFEE !

Why We Exist (and who we fight)

We’re done with cups that taste like ash and systems that pay the least to the people who do the most.

Colombia has ~564,000 coffee-growing families; much of their value gets diluted across long chains and old incentives.

2·22 shortens the chain, pays quality premiums, and honors the raw material with a precise medium roast.

If it doesn’t smell like truth, it doesn’t make the cut.

Numbers that don’t lie

222 beans → 20 g: our dose standard—numbers before slogans.

+$0.50–$1.00/lb typical quality premium paid to producers (varies by lot).

Roasted twice a week: fresh or nothing.

Zero smoke: sensory and ethical promise. Don’t taste chocolate + panela in filter? We replace or refund.

You don’t “consume” coffee—you make things.

Our job is to help you love your morning and protect your focus:

Clean energy, not anxiety.

FLOW for daily brewing, DRIPS for anywhere, Chapters when you want a one-of-a-kind lot.

Your focus changes your world. Your purchase changes our fields..

Ritual (Filter): 1:16 coffee:water ·

92–95°C · medium grind ·

bloom 30s, then 3–4 pours to finish at 2:30–3:00. If the cup is tart → finer grind / +1°C. If bitter → coarser / −1°C.

Ritual (DRIPS): Open, unfold wings, attach, pour in 3–4 rounds, remove, sip — ~2 minutes..

CHECK OUR COFFEE !

The Guides of this Movement

Mauricio Romero — The Bean Chef

National champion, international runner-up,

20+ years mastering the whole chain. Mauricio doesn’t run ovens; he cooks the bean—from farm to cup—so your coffee tastes like coffee and takes you to flow. He is the craft that keeps us honest.

Germán Ribero — The Strategist & Story-Builder

Brand architect and cultural instigator behind 2·22’s voice. Germán designs the framework, narrative, and rituals that connect your morning cup to a larger cause: truth in the cup, value at origin. He turns complex supply-chain realities into clear actions you can support—with every sip.

Two guides, one promise: help you love your ritual, unlock your creative path, and channel that energy to lift Colombian coffee culture.

"A world that recognizes Colombia not by advertising, but by *honest cups**. A customer who chooses* *truth in the cup**. A countryside that receives* value and respect for its craft. If that sounds rebellious, it’s because it is."

We Honor Hand-Picked Colombian Coffee, Offering an Experience in Every Cup That Connects You To Your Creative Self.

GUARANTEED ORIGIN.

2 22

CAFE DE COLOMBIA

COMPANY

FRESH OR NOTHING

Coffee to create. Truth to change.

2·22 is Colombian tinto, done right—chocolate, red fruits, panela—no smoke, no shaky hands.

Your first sip isn’t a drink; it’s a morning ritual to focus, create, and quietly defy the usual order.

Why We Exist (and who we fight)

We’re done with cups that taste like ash and systems that pay the least to the people who do the most.

Colombia has ~564,000 coffee-growing families; much of their value gets diluted across long chains and old incentives.

2·22 shortens the chain, pays quality premiums, and honors the raw material with a precise medium roast.

If it doesn’t smell like truth, it doesn’t make the cut.

Numbers that don’t lie

222 beans → 20 g: our dose standard—numbers before slogans.

+$0.50–$1.00/lb typical quality premium paid to producers (varies by lot).

Roasted twice a week: fresh or nothing.

Zero smoke: sensory and ethical promise. Don’t taste chocolate + panela in filter? We replace or refund.

You don’t “consume” coffee—you make things.

Our job is to help you love your morning and protect your focus:

Clean energy, not anxiety.

FLOW for daily brewing, DRIPS for anywhere, Chapters when you want a one-of-a-kind lot.

Your focus changes your world. Your purchase changes our fields..

Ritual (Filter): 1:16 coffee:water ·

92–95°C · medium grind ·

bloom 30s, then 3–4 pours to finish at 2:30–3:00. If the cup is tart → finer grind / +1°C. If bitter → coarser / −1°C.

Ritual (DRIPS): Open, unfold wings, attach, pour in 3–4 rounds, remove, sip — ~2 minutes..

The Guides of this Movement

Mauricio Romero — The Bean Chef

National champion, international runner-up,

20+ years mastering the whole chain. Mauricio doesn’t run ovens; he cooks the bean—from farm to cup—so your coffee tastes like coffee and takes you to flow. He is the craft that keeps us honest.

Germán Ribero — The Strategist & Story-Builder

Brand architect and cultural instigator behind 2·22’s voice. Germán designs the framework, narrative, and rituals that connect your morning cup to a larger cause: truth in the cup, value at origin. He turns complex supply-chain realities into clear actions you can support—with every sip.

Two guides, one promise: help you love your ritual, unlock your creative path, and channel that energy to lift Colombian coffee culture.

"A world that recognizes Colombia not by advertising, but by honest cups. A customer who chooses truth in the cup. A countryside that receives value and respect for its craft. If that sounds rebellious, it’s because it is."

2 22

CAFE DE COLOMBIA

COMPANY

"A world that recognizes Colombia not by advertising, but by *honest cups**. A customer who chooses* *truth in the cup**. A countryside that receives* value and respect for its craft. If that sounds rebellious, it’s because it is."